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Viktor&Rolf Offers Personalization Options

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By: Jamie Matusow

Editor-in-Chief


Design team Viktor&Rolf have mixed fashion with fragrance, combining the two in a new, e-commerce fragrance experience with a wardrobe of just-launched services and surprises on its new website.

The site’s new features include the option of a unique bottle customization for Flowerbomb — in which customers can choose their bottle color style, dress it up with exclusive accessories and engrave it to give it a final personal touch. With this approach, the designers aim to re-infuse the buying experience of luxury fragrances with “enchantment and imagination.”

The classic Flowerbomb bottle now comes in four unique color styles with four unique accessory options. Bottles can be further customized with engraving.

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